Abstract:
This research develops a possible understanding and generating a relationship
between the city and its cultural identity. In specific, the emphasis is on the concept of
city branding and rebranding and the structuring of a city uniqueness. In the logical
part, the exploration syndicates the different areas of studies, giving origin to a
diverse perception. The study deals with the challenges arise in the respect of heritage
and culture and what can be their solution to revive the city in the best conceivable
manner. The research is trying to provide an alternative method that may help the city
capture the essence and emerges in the most exhilarated way.
The study implements a case study approach and notable monuments of Lucknow
namely, Bara Imambara and the British Residency.
